What comes to mind when a leader of the company would use another company's production of goods which is a rival? Of course some people think that leadership is less sure of its own production of goods. But unlike the head of Research in Motion on this one.
Thorsten Heins, CEO of RIM is one company leader who also uses the products of rivals. Not only using the BlackBerry (the production company itself), he also uses mobile competitors, Samsung Galaxy S III. But this does not mean he is not sure of its own products, he had other plans.
Just as a strategy in the war. Fighters must know the capabilities and weak points of the opponent before plunging into battle. Heins use competitor products to understand the capabilities and to find out how to defeat it. In an interview he said the following:
'Yes, I absolutely do (use a BlackBerry), however, just to stay educated about the market, I always have a second device that is a competitor device so I know where I am, in terms of the competition,' Thorsten Heins, RIM CEO.